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monfinancier

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  • BlackBerry Shareholders Treated Like A Sacrificial Lamb [View article]
    "Beside the many marketing blunders, they have created uncertainty at a critical time when the company was in the middle of a major transition, by opening a discussion about the future the company and creating anxiety about the company's future in the marketplace, where there was none before."

    This is so true! And the fact that Thornsten Heins was so weak at the last shareholders meeting, it looks like he was not prepared at all. He has infused uncertainty even in the most ardent BB followers. To me the management looks very strong in operations but lack of marketing and management experience.
    Sep 5 12:43 PM | 2 Likes Like |Link to Comment
  • Why BlackBerry Is Struggling Despite Its Enormous Strengths: One User's View [View article]
    Michael, I switched from iPhone to BB Z10 and found it amazing. I think the CMO Frank Bouben blew it with his lack of marketing strategy. He belongs to the old laissez-faire and bureaucratic approach in France but not here in America. He has no clue and as long as he is CMO, BB will have no marketing leverage.
    Aug 26 12:20 PM | 6 Likes Like |Link to Comment
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