33Nick

Is the Auto Industry Stuck in Reverse?

We have met with many officers at Ford and found them to not only understand their situation, but also grasp how they were seen by consumers as pickup truck builders. Ford is doing a 180 turn around in order to instill the image of an efficient car builder. To this day, Ford produces the most frugal SUV hybrid that gets 34mpg in city driving.

What impressed us most is their will to fight, how they have updated their entire portfolio of cars and their desire to change their image. We feel they are on the right track. If they continue this way, people will buy their products which will help the financial situation they are in, i.e. paying back of the loans they took out 2 years ago.

The Electricnick.com team with the Electric Car Examiner