urstruly

How Microsoft Could Kill Google on the Web

I've seen all the posts above but I still don't believe it will work. Advertiser's go where the audience is. The Audience are in search, vertical websites, web publisher pages and very soon cloud apps or free software.
- Search - Google is a verb and so advertisers would want to be where the audience is. Microsoft cannot be a search verb by simply offering free ads to advertisers. Advertisers understand that they need to pay for eyeballs and not for ghost towns.
- vertical websites and publishers - Google has the greatest reach of publishers.
- free stuff - Google is offering free office software and quickly capturing user base. The model of offering free stuff to consumers at the expense of advertisers have always worked.