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This would be sound reasoning, but classical economics tells us this will be a problem simply due to supply and demand.
May 08 04:26 am
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All Comments by nyguy123456 »How Microsoft Could Kill Google on the Web [View article]
Consider This:
Supply - the number of ads that can fit on one user's screen.
Demand - if it's free, certainly more than a screenful.
Result - huge demand for ad space doesn't give each advertiser the kind of exposure it's looking for. They're probably going to go back to Google where they can bid for their top spot.
Secondarily, if Microsoft begins charging for its ads to solve problem #1, it probably has an antitrust problem on its hands. As we all know authorities worldwide are not so friendly toward MSFT.