gtrdave813

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Leveraged Market Cap ETFs [view article]
I have one thing to add/suggestion for a change in the article:

From the list of daily holdings, it appears these funds are actually using a total return swap to achieve their leveraged positions by swapping the equity index return for some other rate of return. For example, the Ultra S&P 500 lists as of 5/14 $1,010,420,882.49 notional value in S&P 500 swap contracts. May 14 05:01 AM
How Microsoft Could Kill Google on the Web [view article]
This would be sound reasoning, but classical economics tells us this will be a problem simply due to supply and demand.

Consider This:

Supply - the number of ads that can fit on one user's screen.
Demand - if it's free, certainly more than a screenful.
Result - huge demand for ad space doesn't give each advertiser the kind of exposure it's looking for. They're probably going to go back to Google where they can bid for their top spot.

Secondarily, if Microsoft begins charging for its ads to solve problem #1, it probably has an antitrust problem on its hands. As we all know authorities worldwide are not so friendly toward MSFT. May 08 04:26 AM

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