Is Deckers Outdoor Following in the Footsteps of Crocs? [View article]
I agree with your analysis of UGGs in a way. One only has to look at the spike up and down of Sketchers a few years ago. Shoes like UGG and Tevas are elastic commodities- people substitute it out for products that are similar that don't have the premium if they like that particular style. Decker will definitely go down but right now with such a high short interest I think it'll go sideways.
Is Deckers Outdoor Following in the Footsteps of Crocs? [View article]