farmer448

Wasteful Behavior: Northern Trust's Response

I think the board of directors need to take a hard look at the management of Northern Trust.
I would think the Marketing Group would be trying to build the image of a Well run bank you can trust.
Now we are in tough times, even the rich know this is not a good time to call attention to extravagance. Companies are pulling back, retrenching, laying off.


Perception is everything in marketing. So if I were a board member, I would damn well like to know which brainiacs in marketing let this extravaganza happen. Also how far up the line was it approved.

The board need to do some head hunting.