Gift Card Sales Backfire: Implications for Retail Sector? [View article]
I agree with everything except that the gift cards backfired. The money is sitting in the retailer's bank account collecting interest, instead of in the customer's bank account. If I was a retailer, I'd hope they never use the card.
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I agree with everything except that the gift cards backfired. The money is sitting in the retailer's bank account collecting interest, instead of in the customer's bank account. If I was a retailer, I'd hope they never use the card.
Feb 12 10:05 am
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All Comments by huangjin »Gift Card Sales Backfire: Implications for Retail Sector? [View article]