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cheryl_stevens
3 Comments
Focus Media Should Stem Losses on Actionable Call from Goldman
Another reason to confirm that this market is not efficient, the same FCF number for everybody to see, but with vastly different views.
Beijing Olympics May Have Negative Impact on Chinese Investments
Beijing Olympics May Have Negative Impact on Chinese Investments
Regarding fmcn, if they have to replace lcds, so what, what is the costs relative to their margin, this is the cost of doing this line of business, likely they will replace them again for the 3rd time, perhaps for additional features which doesn't exist today; also, regarding the effectiveness of digital out-of-home marketing, I don't think you understand what need to be asked, it is not the effectiveness, it is every competitor is doing it, so I have to do it too psychology, if PG is doing it, JNJ not doing it? In addition, the effectiveness cannot be measured for this kind of displays, unlike pay-for-performance in the internet ad world, how do you measure sales increase per digital minute displayed?
For fmcn, as long as minute-volume is growing, and as long as they have pricing power, which they have, tier 1 displays are limited, therefore they have pricing power, that's why they increased price 10% (1/1) and 12%(7/1), and when penetration is going up on tier 2/3, their moat is widening. That's the stuff you need to look at, not lcd replacements.
I don't think you should be in the business of evaluating businesses.