Onecent

Was Peter Lynch Wrong? Crocs and Other Trendy Companies

For starters, Crocs was never a teen trend, in fact it was the one demographic that no effort was made to capture.

Even though the management is rotten, the product was a winner as a new genre of comfort shoe. I think they have an enduring niche with small kids, hospital/food service workers, boaters, and people who like low maintenance comfort shoes. Owning various types of shoes is what most of us do, it's not a zero sum situation.

There are no apparel makers not facing headwinds in this recession. Management is the main issue with CROX right now.