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Five Reasons RIMM Will Continue to Fall

This article is not necessarily true. And Motorola is a better comparison. They had an awesome product, "at the time", but was not able to keep innovating. There is a lot of pressure when you are at the top like RIM and Apple to keep people willing to pay the extra money for their top end phones. If RIM and Apple do fall into the trap mentioned in this article, then someone else will come along and have that next "must have no matter the cost" phone. Apple and RIM both have the cash to keep innovating through this crisis, even though sales may "not accelerate as fast" for a bit.