Ad-Serving Veteran

Google's Total Ad Server Market Share a Dominant 57%

I fail to see the logic in any of these numbers.

By my quick math, the sum of these "unique users" comes to roughly 5.76 Billion. Are you trying to tell me that the internet now has 85% penetration across the world's entire population (6.7B)?

As the quickest example I could find to compare--InternetWorld... shows the current global online population to be about 1.5B (~22% of the population, and I find this much more agreeable).

[And I know we are not counting unique ad impressions because a few of these companies serve billions per day.]

If we are not counting unique people, are we counting unique 'bots & spiders'? Perhaps we rename the title to: Google's total crawled share dominates at 57%...

I do not find this data informative at all market-share & comparison wise. Several of these numbers I know to be wrong.