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  • AMD: 2016 Will Mark Something Unique [View article]
    Actually, on reflection, I seems clear that AMD did not have enough product ready for the launch. The reason I suspect this, is because review suites have reported trouble getting samples for their review. AMD was also more selective than usual with which sites got samples citing limited quantities. AMD also said that they had to fix an acoustic problem with the water pumps, that could also be cause for some unexpected delay.
    Jul 2, 2015. 02:27 AM | Likes Like |Link to Comment
  • AMD: 2016 Will Mark Something Unique [View article]
    AMD better ramp up their Fury production rate, either there's more demand than they expected, or some other problem. It just doesn't make any sense to hype up a product, then launch it without the ability to fill orders. Insane.
    Jul 2, 2015. 02:23 AM | Likes Like |Link to Comment
  • AMD: 2016 Will Mark Something Unique [View article]
    @Ashraf Eassa

    Welcome back.

    Those "leaked" road maps are questionable. During AMD's Analyst Day conference it was made public that there will not be an FM3 socket, rather the AM4 socket was to replace existing sockets. AM4 is said to be compatible with both CPU's and APU's, and will be available during 2016. Now it's possible that AMD simply decided to rename FM3 to AM4 at some point prior to the Analyst Day event, however even if so, and even if these slides are authentic slides, that would indicate that they are old and may be out of date at the very least.

    These are the most up-to-date road maps we have that are confirmed to be authentic, you can see them all on AMD's website, or take a look at some of them here:
    Jul 2, 2015. 02:10 AM | Likes Like |Link to Comment
  • AMD -7%, NVDA -2.2% after Micron's earnings; Fury X reviews mixed [View news story]
    In this case, the Micron situation caused all chips stock to drop, not just AMD.
    Jun 28, 2015. 03:30 PM | 1 Like Like |Link to Comment
  • AMD Fails Again: Keeping It In Perspective [View article]
    My take is that AMD had no financial reason to spend limited engineering resources on a new arch for 28nm, so they hacked the old GCN arch to make it work with HBM. Fiji is not the arch that will make the most out of HBM, plus the GPU size at 28nm was constrained by the HBM on die, eating up limited space for more GPU. Improved drivers will make perhaps a big difference later on, but later on is much too late for the reviews.

    We should see a new arch that is designed specifically for HBM at 14nm when the process becomes production ready sometime in 2016. Of course Nvidia will have a new arch for HBM in that time frame as well, so there's simply no advantage to AMD in 2015, other than a stop-gap measure that closes the gap with Nvidia, and in some ways beats Nvidia in terms of quality and form factor (it really is a top notch card), although with some relatively minor, but bewildering poor choices that could have made it near perfect, notably, why the missing HDMI 2.0?

    The HDMI 2.0 debacle may be the result of poor marketing, or constrained resources and time limits, I don't know. It's difficult for me to believe that AMD's marketing research had no idea that HDMI 2.0 was desirable. They may have cut it to save development time and costs, but they sacrificed much better reviews for doing so which may be far more costly.

    I don't think AMD's marketing fully understands how things work when it comes to why they get such a negative response from reviewers. If they had a clue, they would not have hyped up HBM like they did, and they would not have made false claims about over clocking. There are reports that overclocking may be possible, but tools for doing so are not yet available, however even if this is true AMD did an amazingly bad job of managing the expectations, nothing short of clear incompetence. These are mistakes that demonstrate chronic incompetence that's bewildering to understand. Why does top management allow such detrimental behaviours to go unchecked? The only answer is that the top level management is dysfunctional and incompetent itself. The revolving door of CEO's seems unable to fix these deeply rooted problems. I was hoping the 3 stooges that recently left AMD was sign that Su was serious about fixing these problems, but it seems no luck with that, more stooges need to go.
    Jun 26, 2015. 03:29 PM | 1 Like Like |Link to Comment
  • AMD Fails Again: Keeping It In Perspective [View article]
    >>AMD and Hynix did bring their version HBM to fruition as a JEDEC standard. <<

    Well that's the definition if inventing HBM. No one else brought it into real world use but AMD and Hynix, not only that, they made it a standard. AMD also brought GDDR into real world use and made it a standard. The only real failing, and it's a big one, is that AMD has not been able to turn a profit despite all of its inventiveness.
    Jun 26, 2015. 03:02 PM | 3 Likes Like |Link to Comment
  • AMD Fails Again: Keeping It In Perspective [View article]
    Yes, the 390/390X is getting surprisingly good reviews. The GPU got enough adjustments to make the claims of a rebrand debatable, but no matter what you may think, the 300 series is definitely better than the 200 series.

    If they don't have supply issues, the recent GPU launch should help stem the bleeding in the GPU division.
    Jun 25, 2015. 11:40 PM | 1 Like Like |Link to Comment
  • AMD unveils HBM-capable Fury GPUs, R7 and R9 300 lines [View news story]

    Yesterdays tech does not win because raw performance isn't everything as was seen with fast cards that used up too much power. The new tech comes with a much smaller foot print, improved power efficiency, and less heat dissipation, at the same performance levels as the best old tech can provide.

    You can create very clean small builds with Fury, and if anything that may be what will make this card a financial success.

    The Nano is expected to be the biggest hit, but AMD made a major error by not including HDMI 2.0, it's a bewilderingly stupid move since the logical use case is an gaming HTPC or Steam machine hooked up to a large 4K TV monitor. Maybe we'll see HDMI 2.0 on the Nano where it makes the most sense, but so far there's no indication that's going to happen. There will be DP to HDMI 2.0 adaptors eventually, but really that should not be necessary for a premium card like this.
    Jun 25, 2015. 05:49 PM | Likes Like |Link to Comment
  • AMD Fails Again: Keeping It In Perspective [View article]

    >>If you are AMD you might think it is more important to spend your engineering dollars on 14nm for your GPU's and APU's.<<

    I agree, AMD's new arch is not Fiji, it will likely be Greenland at 14nm. Fiji is likely the last gasp of GCN in the same way that Excavator is to Bulldozer. We'll see all new archs rolling out starting in 2016.

    AMD is not making a lot of detail available with their road maps, I think that is intentional, they seem to be far more secretive since last year.
    Jun 25, 2015. 05:15 PM | Likes Like |Link to Comment
  • AMD Fails Again: Keeping It In Perspective [View article]
    Yes, according to what I read, Fiji is just a pumped up version of Hawaii that uses the old GCN arch. Some of the power gains were made by using better power management techniques, such as frame limiting and better microcode. We'll see what Greenland as to offer, I have to assume that AMD has been working on a completely new GPU arch that will take full advantage of HBM. It takes a long time to come out with a new arch, but they should have had enough time to release something around the same time that Zen comes out if they'v ebeen working on the successor since GCN was released. We'll see next year. Long wait though, plus Nvidia will be releasing Pascal at that time, which likely will be designed to take advantage of the HBM.

    Where I do see AMD potentially getting a huge lead, is with an HBM APU, but again, it won't be until 2017, which by then maybe it will not be all that much of an advantage over what Intel will have. However, it should be an advantage over what Nvidia has in terms of eating up the lower end spectrum of GPU's because Nvidia cannot create its own x86 APU. Nvidia though could work out another agreement with Intel if Intel needs their GPU tech, who knows.
    Jun 25, 2015. 05:08 PM | Likes Like |Link to Comment
  • AMD Fails Again: Keeping It In Perspective [View article]
    >>With that said, the question remains, why does the Fury not kill the 980TI?<<

    That's my question as well. We all thought that memory bandwidth was a limiting factor, however maybe it was not with existing GPU designs, which means adding on HBM is only good for shrinking the size of the board and lowering power consumption. If so, then HBM gives you no performance lead unless the architecture is radically modified to take advantage of the huge bus. Either way, HBM looks good and should lead to new high performance architectures and other innovations not possible before. We're very early in the game though, so it looks like Fuji is just a modified regular GPU that only scratches the surface of what HBM can do.
    Jun 25, 2015. 02:55 PM | 2 Likes Like |Link to Comment
  • AMD Fails Again: Keeping It In Perspective [View article]
    It may be that the quality of the card is what will sell it over the performance alone. After all, people buy Apple at inflated prices not because of performance specs.

    AMD needs to fire it's entire marketing team and replace it with people who are not incompetent. AMD can make compelling products that are based on style and design, rather than raw performance that only a few technophiles actually care about. AMD could have sold product that is inferior to Intel simply by adding value on its own out-of-the-box, such as quality water coolers. Instead they relied on crappy OEMs to supply aftermarket upgrades, but these are sub-par companies with zero vision and no talent to speak of, going for the cheapest materials for a quick buck.

    Who was behind Quantum? Make the person head of marketing! Fury has small form factor, is well crafted, and that is brilliant, but why did they miss HDMI 2.0? It's not possible to miss *if* you are a gamer with a 4K TV set. Whoever made the decision to nix HDMI 2.0 needs to be bagged and dropped off the roof of the building.

    I don't know if AMD is selling out only because of supply issues, if it's that problem all over again, then whoever is in charge of supply should get the axe as well.
    Jun 25, 2015. 11:57 AM | 3 Likes Like |Link to Comment
  • AMD unveils HBM-capable Fury GPUs, R7 and R9 300 lines [View news story]
    >>Can anyone either confirm or deny that these cards will have Firepro equivalents?<<

    I don't know how it compares with Maxwell, but they built Fuji for gaming. I'm sure AMD will come out with a FirePro version, we'll likely have to wait for 14nm though because the HBM takes up a lot of space which limits the size of the GPU.
    AMD can claim an 8.6 TFLOP single-precision compute rate. However, it limits FP64 to 1/16th of that, yielding a DP ceiling 537.6 MFLOPs (less than Hawaii). After the handicapping of GM200, consider this another nod to the purpose-built nature of high-end gaming GPUs.
    Jun 25, 2015. 11:45 AM | Likes Like |Link to Comment
  • AMD unveils HBM-capable Fury GPUs, R7 and R9 300 lines [View news story]
    >> I wouldn't be surprised if it's release will be pushed deeper into the fall to possibly incorporate HDMI 2.0 as AMD may have just become aware that customers like to hookup living room systems to their TVs.<<

    This is one of the most bewildering things about AMD. They of all people should know what their customers want BEFORE they design develop and release a product. It's a major failure to miss the mark like this. Nvidia knew about HDMI 2.0, so why didn't AMD? AMD has abysmally terrible marketing, perhaps the worse in the industry. There have been signs of hope, the Fury is a well crafted card in many respects and people want high quality (Fury is sold out already, high demand or not enough product?). The Quantum PC generated a ton of excitement, if they actually build one and sell it, I think it will do well. It's the finer details AMD has to iron out.

    Here's what I think. It's as if the people in charge don't game or know anyone who does game, but go around making decisions as if they do know, that's the definition of incompetent. Fire the lot, and bring on people who actually use the products because they want to, and really do know what people want.
    Jun 25, 2015. 11:40 AM | Likes Like |Link to Comment
  • Qualcomm May Acquire AMD: This Could Trigger Significant Upside For Both Stocks [View article]
    Rory Read did cut out a ton of useless fat, no easy feat, there was a ton of it, and he succeeded to get AMD to seriously pursue alternatives to the decaying PC market. AMD may not be here today without what Read did. Obviously more is needed but at least AMD now has some chance to live on further.
    Jun 25, 2015. 02:22 AM | 2 Likes Like |Link to Comment