DataMan

Amazon's Kindle: What's Mark Mahaney Smoking?

At $400 a unit (not including accessories) Blodget is projecting sales of 1.875 million units in 2 years. I have no clue what the Kindle production rate is but there is about a two month wait to receive shipment of a placed order, and this is with little or no advertising/promotion.
On the subjective side, I recently bought one for my wife. Within a few weeks, she was responsible for at least 12 sales to friends who had never heard of or touched a Kindle. That doesn't count the one that I am now buying for myself and another two for my sons. It's a compelling product. If you like Peter Lynch's subjective approach to research in the marketplace you've got to love the Kindle.
Regarding the "1 book a month" projection, it feels absurdly low. The one click ease of purchase from the Kindle store and on-screen promotions make impulse and planned buying equally easy. Today's Kindle buyers are early adapters and probably avid readers (my wife bought over a dozen books within the first week). Currently, Amazon does not support gift giving or public wish lists for the Kindle. When they add this feature it will result in more book sales.
I can't support Blodget's math but I wouldn't bet against this product.