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Sirius XM: Ramp Up in Marketing of iPhone App Is a Positive Sign

I posted this observation on another article at this site, but will post it again so that more attention is given to this extremely important topic.
As far as Siriux/Xm is concerned, given time and the correct marketing strategy this company should flourish. However that being said, I have not seen the appropriately marketing tactics implemented. They are missing the boat on so many fronts. However that being said I was not aware of the Bill Boards, so that is a big step in the right direction.

I still need to mention two issues that need more attention, awareness of the product and an increase in more creative advertising. A lot of people still are not aware that the merger took place among other things as well. There have been other folks who have expressed this concerned in previous articles, so I will not dwell on this because it’s been covered enough. It just needs to be mentioned over and over again, so that the appropriate measures will be taken. I feel However the lack of awareness of Sirius/Xm on the iPhone 3rd G is a debacle. I stopped by the Apple store at the Freehold Raceway Mall and even the head manager was not aware of it. No advertisement in the store at all. Surely a missed opportunity.
Here' a novel idea. I live at the Jersey Shore where there is an innate opportunity to reach millions of perspective subscribers. This is due to the vast amount of beach front which lends itself in reaching out to a vast marketing area thru the use of “SKY BANNERS" that are pulled by small airplanes. These banners are pulled very slowly across the horizon along the beach front where they can be easily read. Since there is over 100 miles of beach front in Jersey alone, you are talking about reaching over a million people per day. Multiple that per week assuming that the same mix of people will view it during a week's vacation and then multiply that number by the states that have beach front in the US, this becomes a staggering number. Do the same overseas, since Sirus/XM is now global with the iPhone you have a far reaching mode of advertising for minimal costs. The costs are basically the cost to design and mass reproduce the banners and the rental costs of the planes. Flying billboards targeted for a captive audience.

I have read so many other ideas in the many Blog sites I visit, so I don't understand why they management is so limited in their marketing approach.

I suggest that Sirius/XM to listen to their stock holders ideas and maybe they will become a force in the world of entertainment. We will offer our advice for free; therefore you can create a great deal of savings by massaging our ideas and avoiding the costs of hiring advertising and marketing companies. Let our energies and synergies be a supporting asset to build their product into an unsurpassed form of listening enjoyment.

Is Sirius XM Facing a Nasdaq Delisting?

Definitely the delisting should be extended. With all of the financial wows facing just about every sector why should it not. I feel there should not be an arbitrary time line that is not based on any metrics. I would follow a strategy that would be based on the over economy showing marked improvements for a stabilized period of at least 6 months. If that means that this does not happen until mid 2010, than so be it. Let's use common sense instead of knee jerking discussions.

As far as Siriux/Xm is concerned, given time and the correct marketing strategy this company should flourish. However that being said, I have not seen the appropriately marketing tactics implemented. They are missing the boat on so many fronts.

Two cases I will site. A lot of people still are not aware that the merger took place. I will suggest an answer to this because they are too in your face to even waste your time. However the lack of awareness of Sirius/Xm on the iPone 3g is a debacle. I stopped by the Apple store at the Freehold Raceway Mall and even the head manager was not aware of it. No advertisement in the store at all. What a disgrace. Wake up folks.

Here' a novel idea. I live at the Jersey Shore and can tell all the folks who aren't aware, that there is a tremendous captive audience that could be tap for the cost of nickels and dimes. There is an advertising media of "SKY BANNERS" that are pulled very slowly across the horizon along the beach front. Easy to read thus easy to digest. Since there is over 100 miles of beach front in Jersey alone, you are talking about reaching over a million people per day. Multiple that per week assuming that the same mix of people will view it during a week's vacation and then multiply that number by the states that have beach front in the US, this becomes a staggering number. Do the same overseas now since Sirus/XM is global with the iPhone you have a far reaching mode of advertising for minimal costs. Peanuts I am talking. My god wake up folks ... you just don't get it.

I have read so many other ideas in the many Blog sites I visit, so I don't understand why they are so lame in their marketing approach.

I suggest of Sirius/XM to listen to their stock holders ideas and maybe they will become a force in the world of entertainment. We will offer our advice for free; therefore you can create a great deal of savers by preempting the costs of hiring advertising and marketing companies that apparently do not see the big picture very well.

Sirius XM iPhone App: Still Room for Improvement

Yes the MJ tribute was a big missed opportunity by Sirius/XM. The sad thing is that they should be taking advantage of all the good ideas that are on these blog sites and capitalize on them. It's free ..... they do not even have to pay millions to outside consultant companies for these ideas. I am appalled by their seemingly lack of common sense. I love this product and wish you would reach out to some of us for " HELP". It's clear that they need it.

And I am not a basher of their product ... just their marketing strategy and content decisons at times.

MLB IS A MUST! THIS IS SO BIG ... BIGGER THAN STERN ... MUCH BIGGER.

AND MLB NEEDS SIRIUS/xm TOO, since more and more kids are not following the sport as they did in the past and they of course are the life blood of the their product in the future.

Sirius XM iPhone App: Still Room for Improvement

To my dismay, I visited an apple store in the Raceway Freehold Mall in Freehold, NJ. I met with the manager, Dan, and he had no clue that Sirius/XM app was available on the iPhone. I am taken back that a manager of an Apple high profile store has no clue about this app, it has been announced over a week, and the store is not even promoting it. No advertisements at all appear in the store. My god, are the people at Apple and Sirius/Xm are brain dead. I sit back and wonder how the hell Apple became a success and if Sirius/Xm ever will be. You would think that they would have the marketing strategy "COMPLETELY" worked out by now. Wake up Mr. Jobs and Karmazin, dust off your cob webs and start dotting the i's and crossing your t's. I hope I am wrong and you have planned a thorough marketing strategy, and if you have this manager should be canned. Yes his name is Dan! If I am wrong, than I guess you won't be firing yourself, but mistakes like this one, which is large should not be made and someone needs to be accountable for this missed opportunity. Here's a novel idea that you might want to consider. Why don't you take advantage of places like the Jersey Shore which has over 100 miles of beach shore line? Hire some banner planes and fly them over the coast line where you can expose news such as Sirius/XM on apple to about 1,000,000 eye watching people a day. That's just New Jersey, places such as Florida and California might work as well. Possibly North Carolina, South Carolina, Virginia, etc. Wake up, drink some coffee and start brain storming. I wonder how folks such as your self made. Must have been a lot of luck involved.
I have read so many ideas such as the ones that Tyler has just noted and can not believe that these need to be pointed out. You are fortunate that you have such a product that breeds these possibilities. I wonder if anyone at Sirius/XM or Apple even takes the time to read blog sites such as Seeking Alpha. If they don't they should and by what has been delivered so far, it appears that they don't. They just don't get as "Marvin Fuchs" would proclaim.

Clear Channel Media's Impending Demise: Sirius Consequences

Well they went after the high price idiot, loud mouth Russ L. who is the most bios political person there is, so they deserve what they get.
Regular radio sucks

Movie Sheds Light on Sirius Naked Shorts

Yes you are correct that it isn't illegal to sell a very large amount of shares and than buy those back after you have caused an artificially lower price. Investors such as me can not accomplish this due to our limited position, but you already know that, but choose to ignore this fact. So I guess that makes you ignorant or self serving – take your pick – it doesn’t much matter how a low life portrays himself.
To draw an analogy in another sector, the legal system, which also has it’s own injustices - it isn't illegal to impose a punishment of 26 days imprisonment for vehicle manslaughter while under the influence of alcohol as well. Let's go further, it isn't illegal to follow unsubstantiated proof of weapons of mass destruction and use this information for your own agendas, while sacrificing human life on both sides of the fence as long as you are in a position of legal immunity.
Folks like you are self serving asses, who only paint a picture to serve your own agenda.
Time will tell, but there are proposals being made, such as the CEO of IBM, to fix the culture of greed on Wall Street by imposing stiff tax laws on short –term capital gains. The stock market has evolved into a gambling hall of traders rather than investors.
.

Movie Sheds Light on Sirius Naked Shorts

What the hell happen that caused the stock to have such high volume minutes prior to the closing bell???? 217,924,704 shares Fell from .44 to .36. Do you think maybe the SEC should look into this?

Sirius and the Apple Effect

Nothing else better to do??????

Sirius XM App Available for iTunes: The Trade

Appears all these negatives are part of the terrestrial crowd. Let's see if you jerks are still spinning your tales when Sirius starts taking off. By that time the radio folks will take you off the payroll.

Smartphone Apps Score: Pandora 4, Sirius XM 0

Mel ... hasn't done swat with this company . He needs to wake up and get this company jump started. What in hell is he waiting for? Apple get off yours as well and buy this company. My god .. I have given up on the likes of GM ... Citrgroup ... Microsoft .... and others who need to have there decision makers go back to school and take a 101 management course. I see it in my own company as well and it is sickening to see the decisions that are made are this level.

Sirius XM A La Carte Radios Closer than We Thought

I have two Sirius radios and am thinking about buying a touch ipod when Apple and Sirius announces the availability on this device. What is mainly driving this is the availability of MLB. I am a Phillies fan and can not receive their radio signal nor see their games on Cable. MLB baseball needs to be more in line with their fans, so that they can bring the young fans back to the game. What better way then to allow it to reach the young via their iphones and ipods. MLB needs to act now.

RBC Capital Anticipates 'Dismal Subscriber Trends' for Sirius XM

Again... I write ... look for an increase from 4th quarter subscribers, than what will those say that have been citing a dismal projection. Again MLB is around the corner, they need to attract the young crowd. Sirius will come to the phone where they will be able to reach this sector. We need to think outside the box.

Sirius on the Move: Purely Technical?

I believe many will be surprised with the numbers reported on the new subscribers in the 1st quarter. Don't be surprised to see a jump in the number from the 4th quarter and MLB coming to their senses and realizing that the future of baseball needs the interest of the young and having baseball on radio will increase that interest. SAT radio within the year will be available everywhere and no other sporting event lends itself to the radio like Baseball. MLB must start thinking outside the box or they will have dwindling interest down the road which will lead to more empty seats in the ball parks. Be ready for the numbers that no one anticipates. It should be a wild ride at 08:00 am on Thursday.

Sirius XM Q1 Preview: Which Metrics Matter

Unless everyone I have spoken with at Sirius call centers have been told to tell people who call in, that they are handling more new subscribers than cancellations, a lot of people are going to be pleasantly surprise, except for those like wholesalecd who obvious are paid bashers as Relmor and others have noted. I have made quite a lot of calls and have been told the same by everyone. Do you know that there are approximately 500 people hired at their large call centers taking calls? I believe there are two in the US and at least one in the Philippines. I have heard numbers of anywhere between 20 and 60 subscribers per attendant per day. The cancellations are running between 5 and 10. Let's see who's right.
If these numbers are positive, there will be a sale by a large company, within six months if the economy continues showing signs of pulling out of the recession. The suitors know that eventually car sales will return and most of the cars will have SAT radio installed. I heard quotes of possibly 90% of the cars by year's end. Also any company, who has cash, realizes that with a better marketing program SAT radio will be a cash cow.
Read up on how Coke used a strong marketing approach to overcome the strangle hold that one particular company had at the time on this sector. You want even recognize the name, but they were very successful at the time and were run out of business. I have no doubt that others see this as well who are more knowledgeable than I.
Also, isn’t it strange that the person who had all those shares in Sirius is no longer going after them legally and in the press? He must know something as well. Again more
Just a heads up, I jumped out at 7, so I am not one who has believed in this company 100% and have now regretted it, but I got cold feet. Just have a good feel on how the pieces are coming together. Prior to the recent MLB rumor, I thought MLB was crazy not to get more exposure to their sport. Young kids are finding other interest and they need to increase the exposure in anyway possible. Baseball and radio are so much a better fit than any other sport can be. As they many claim turn on your TV, lower the sound and then listen to your radio. It is really something!!!!!
A serious Sirius convention of die heart investors would be something as well, if we are proven right.

Is Sirius Up for Sale?

I wouldn't be surprised to see more subscribers than cancellations on the order of 6 to 1. The 4th quarter was in the 84,000 range of new subscribers. If the number is around 200,000, the shorts will vanish. Don't be surprise to see an offer for the company within the next six months. Money infusion will do a lot for the future success of this company. Cars will indeed make a comback. Can anyone be that naive to think otherwise. It's just a matter of time. A large item ticket that people can and want to afford. What was that price that Mr. K paid for his last acquistion. You might be seeing that shortly. This company has had a lot of skeptics baffled. Money is the answer.