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Have Americans Changed Their Spending Habits?

[Indeed, I've often wondered whether people will keep paying twice as much for Proctor & Gamble's (PG) Tide detergent]

It appears to me that the predominant thinking for the last decade or more has been to find ways to raise prices without adding value... "sunsetting" software that worked perfectly well, etc.

A return to old-fashioned principles would be welcome change. I think companies are going to have to do more than smoke, mirrors and BS to charge premium prices.

[rival - and cheaper - products seem to do as good a job cleaning clothes as P&G's iconic offering.]

You mean that bright, vibrant orange bottle doesn't get clothes cleaner?

Have Americans Changed Their Spending Habits?

I'm talking to more and more people who've come to realize that our "culture of consumption" is not terribly satisfying.

That said, it remains to be seen if they'll make permanent changes in their buying habits.