logicalthought

Delta: Use the Northwest Brand or Lose It

>>Delta has a tremendous asset with the Northwest brand, a brand name that is associated with Charles Lindbergh and Cary Grant.<<

30 years ago it was still a great "brand". However, for anyone who's been an active flier for at least the past 10 years, the Northwest "brand" conjures up nothing but images of old, dirty planes and cabin crews who didn't give a damn. Assuming they can fix all that, it wouldn't be worth the ad money they'd have to spend to convince people of it.