jdlech

Playtesting of Chinese Games Crucial to Understanding Market

That is not even Perfect Worlds best game. This is a **Chinese** gaming company. If one is to get a feel for the game - and therefore, the company, one would have to get the opinion of the target audience. Something is almost always lost in translation from Chinese to English.

Fact: the english speaking market is already nearly saturated - over 70% of American households have internet. But only 19% of Chinese households have internet and there's already more Chinese online than there are Americans. The growth potential for those who target the Chinese gaming audience is obvious, and who better to target them than a Chinese company?. For Perfect World, the English game versions are like sprinkles on an already delicious cake - hardly even neccessary.