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The Trojan Horse part of the argument is important. Everyone tries to get one of their products as standard fare on the other guys'. Google chrome on Mac and Win. Safari and iTunes on Win. Google Voice on the iPhone. Adobe Flash, Sun Java on the iPhone (will never happen). Sun didn't even pretend that Java on Win was anything other than a Trojan Horse which is why Microsoft came up with their own incompatible version. It's a successful strategy. Today, what percentage of the record number of switchers from Win to Mac have been due to iTunes/iPod/iPhone users on Win simply completing the journey?
Aug 23 13:54 pm
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All Comments by mikefarr »What’s Really Going on with Apple, Google, AT&T and the FCC [View article]
Back in early days, Microsoft did a version of Basic for the Apple II. It became a standard on the machine. When this happened it gave MS enormous leverage over Apple. They refused to re-license Microsoft Basic for the Apple II, effectively killing it, unless Apple licensed them part of the Macintosh UI. Apple had no choice.
I had the same thing happen to me when my company was bought our key technology licensor at less than we thought fair value. It's a lesson you only have to learn once.