Brutto

Coke or Pepsi?

Factual, concise contribution, with a clear reasoned conclusion.

Topical, as both companies are currently on similar forward P/E's of around 14 and yields of 3.0-3.5%, and we are all desperate for some stability.

Almost makes me want to go and buy KO. But 'cause I'm a cheapskate I might also stock up on second-rate Dr. Pepper Snapple (DPS) at a P/E of around 9 (but no yield), with the hope someone puts this recent spin-off out of its misery and takes it over...