speculari

Will Intuitive Surgical's Appearance on 'Grey's Anatomy' Boost Sales?

Sorry about that last post Mike! You did make a correction - I'll switch your name over to the "donor" list.

Will Intuitive Surgical's Appearance on 'Grey's Anatomy' Boost Sales?

Mike,
I went back to look at your blog - I notice that you did not bother to set the record straight there, regarding the fact that ISRG DID NOT PAY for the spot.
When the small coterie of neurosurgeons operating out of Transylvania tries the daVinci to transplant real human brains into stock analysts - may we add your name to the list? (as a recipient, of course)

Will Intuitive Surgical's Appearance on 'Grey's Anatomy' Boost Sales?

To Mike & DONE_SONZ,
Mike - why not state at the outset that it was not a "paid" spot on the part of ISRG, instead of almost losing that particular near the end of your article.
DONE_SONZ - it was Computer Motion that ISRG acquired & their "ZEUS" system around 2003. The stock hit a llow around 2002 of about $7.
Spend a little bit more time on their website, you can watch a range of informative videos ( please go beyond the one with a "cutesy" Diane Sawyer gushing almost moronically about the daVinci ) - from the most detailed of surgical procedures to more general stuff by Sanjay Gupta. I agree with you on one point Mike, it probably won't have any direct impact on sales. It has got a lot more to do with educating the public. You may also want to spend a bit more time acquainting yourself with their financials - a recent $300 million stock buyback, zero debt, more than 930 machines or "thingamajigs" (as you so brilliantly put it) in place, and much more; - then, perhaps you too can write a little bit more intelligently about this powerful device.
I've had a long position in ISRG since 2004.

Cramer's Stop Trading! Dow Doomsday Scenario (3/6/09)

Cramer is the Spike Jones of the financial arena. But, that is hardly fair to Spike - Mr. Jones would be playing a Stradivarius, while Jim would be only tootling on a kazoo.