RWCMom

Forever 21 Is Redefining Retail

Women have an overall better record of stock picking and Dr. Kris is one good example. She actually knows something about the product and observes, first hand, how the revenue stream is working (rather than reading the self serving press pieces from many companies).

She operates like I do. Watches for successful, well run businesses and researches them further. Hitting a brick wall and discovering that a successful company is privately held in not unusual; I've hit that roadblock many times. She took the next step and started looking at the competition for possible investment opportunities.

I like the current snapshot of the women's retail market that she presented and if I were investing in retail would be very happy with that information and would use it as a standard against which to judge other similar companies. Women tend to buy stocks what they can see, feel, touch and understand. That also gives them a second sense for when to pull out.