DTStreetz

The Contrast Between Blockbuster and Netflix

Netflix is already ahead of Blockbuster in this area. What's wrong with exploring new strategies? If say, a decade ago, Netflix was trying to outdo Blockbuster like Hollywood video, how successful would they have been? The digital distribution/download movies market is getting overly crowded, there's no reason why Blockbuster shouldn't try to find an alternate path to profitability. Just because we're used to the company being a rental service provider, doesn't mean it has to stay that way. Netflix on the other hand, has incredible brand loyalty, and they can leverage that to get new subscribers and bring old subscribers into their new services. Blockbuster needs a fresh tactic, and I don't see the problem in them exploring those options.