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casey00001 » Comments » CBOU
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Starbucks vs. McDonald's: Filtering Through the Coffee Wars [View article]
"It is a place for high school and university students to study and socialize, " speaking of Starbucks. However any college kid I know isn't going to sink $5.00 from his weekend beer budget into a cup of coffee. McDonalds is way cheaper. McDonalds does have wireless and T-mobile hot spots have moved out of Starbucks and into McDonalds. What does that tell you?
Starbucks internet access is also expensive. The first one of these to realize that giving free internet access will sell a lot more product wins. Panera Bread does it already. Thats the play for Duncan Donuts free internet.