kylesch

Internet No Longer Immune to Economic Slowdown

Did you listen to the Google conference call at all? They had an economist explain some of the macroeconomic trends they see in their data. Basically they said that advertisers are *not* cutting spending, in fa ct in some industries, like automotive, advertisers are bidding up higher to attract a smaller set of consumers. Indeed consumers are being more cautious with their online spending habits, but Google also said that they expect consumers to do more research online before they buy (making their dollar go further). This in turn should lead to more clicks in the future, like the Wal-Mart effect.