My goal is to beat the major averages as simply and as efficiently as possible by selling cash secured puts to buy when I want to take a position and selling covered calls when I want to exit a position. To keep it simple I concentrate, but not necessarily limit, my universe to the stocks in the DJIA. This naturally includes the ETF DIA. I believe dividends are as important as capital gains as dividends, once paid, can't be taken back but they can be reinvested if desired. The choice is mine. I write my own bio. Therefore, I talk about myself in the first person.