PhillyD

Raw Data Report: Fast Food

I'm surprised that SBUX drip coffee is actually declining. Hmmm ... that's the first I've heard of that. I would have thought the exact opposite ... maybe that's why they're recently reinstated their flavorings.

I'm looking for any reason to invest in this company in a big way. I only find one reason to put my money there ... overseas store openings. Is that enough reason to do it? If they could even come half way to the success they had in penetrating the U.S. then this stock is a bargin since they would be one of the true growth prospects for brand growth in the food industry. Figure Coke and McDonalds cannot grow as fast as Starbucks due to Starbucks relatively lack of overseas penetration compared to the other two. But can they pull it off?

If the answer is yes then this may be one of the best growth plays of the next 10-20 years. It could still be another 10 bagger from here (at least a 5 bagger.) However, if they can't then you will lose 10-50% of your money in the next 10 years. Which is it? Is the gamble worth it? 50% reduction (tops) vs. 1,000% gain. Here I go again ... talking myself into a 25K chunk.