Too Late for Newspapers to Turn the Tide? [View article]
About two years ago I was the webmaster for 8 (now 4) papers in Central California. I told the Publisher, that I was putting video online and gave him a target date. I was ignored. Then I did it on the target date. I was shooting local video and putting it online. A month later I was told to pull the video because we had no policy and ad people did not want the extra work of selling commercials. I now work for a Business publication in the Central valley in which 75% of the feature stories we do is with video.
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About two years ago I was the webmaster for 8 (now 4) papers in Central California. I told the Publisher, that I was putting video online and gave him a target date. I was ignored. Then I did it on the target date. I was shooting local video and putting it online. A month later I was told to pull the video because we had no policy and ad people did not want the extra work of selling commercials. I now work for a Business publication in the Central valley in which 75% of the feature stories we do is with video.
Aug 05 15:48 pm
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