Teen Retail: Sell in May, and Go Far, Far Away [View article]
Aeropostale targets teens 14 to 17, most of who are below employment age. A recent discussion by management said the most of the kids go to the store with mom or dad. I don't think these kids are paying for their clothes, mom and dad are, and Aeropostale just had a rip-roaring quarter probably at the expense of Abercrombie & Fitch.
Lumping retail into single big pot is a mistake, even lumping teen retail into a single pot is a mistake. In retail it pays to classify by low cost (Ross Stores), in (Aeropostale) and out (Abercrombie & Fitch).
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Teen Retail: Sell in May, and Go Far, Far Away [View article]
Lumping retail into single big pot is a mistake, even lumping teen retail into a single pot is a mistake. In retail it pays to classify by low cost (Ross Stores), in (Aeropostale) and out (Abercrombie & Fitch).
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