fantasyworld

How Gas Price is Affecting Pickup Trucks

Funny how Detroit automakers are being attacked for simply responding to customer demand. Until recently, trucks and SUVs were demanded by consumers, so that's what was produced. The same goes for adding "creature comforts", as technology advances, the consumer demands that these technologies be incorporated into vehicles - without adding cost to the vehicle. The demand is now shifting to smaller cars, but the dramatic shift in demand has happened "overnight". Detroit will respond to this change in demand, but it will take time.

Toyota and Honda have both tried to get into the truck and SUV market, but neither has managed to compete with Detroit. Now that demand has shifted to small cars, the imports are well positioned for now, but when Detroit shifts focus to this market, they will succeed.