Barry Diller's Curious Remarks On Match.com [View article]
Match.com is unlike the other "personals" sites. It caters to an older audience seeking a serious relationship. These people aren't as familiar with computers and websites as the younger generation. The audience is also turned off by the flirtation aspect of the sites targeted at younger people, as they seek long term relationships. They also get confused by the bells and whistles. Match.com did a lot of research and they have identified what the target audience is looking for.
You make it sound as though Diller is confused - he is not. Match.com tried competing head to head with the newer sites and quickly found out that their target audiences were not the same, and they were losing their competitive advantage.
Match.com has since returned to what it does best and has attracted many more subscribers.
To those who are unfamiliar with Diller and his company, this quote seems confusing. I encourage you to to learn a bit more about IAC and Diller before taking comments such as these out of context and attempting to analyze them without enough background information.
IAC/InterActiveCorp Q2 2008 Earnings Call Transcript [View article]
There are more "[ph]"'s and all together wrong words than I've ever seen in a transcript before.
Barry Diller's Curious Remarks On Match.com [View article]
You make it sound as though Diller is confused - he is not. Match.com tried competing head to head with the newer sites and quickly found out that their target audiences were not the same, and they were losing their competitive advantage.
Match.com has since returned to what it does best and has attracted many more subscribers.
To those who are unfamiliar with Diller and his company, this quote seems confusing. I encourage you to to learn a bit more about IAC and Diller before taking comments such as these out of context and attempting to analyze them without enough background information.