Richard Alvarado

DivX Considers A Profitable Break-Up, But Are There Any Long Term Benefits?

"Instead, DivX approaches SA and says, let us sell Schwab ads on your site and we'll pay you more than what Google will. Then they syndicate that ad on the Motley Fool, various technology/business sites, paidcontent, whoever is willing to partner with them. Now instead of having 10 million views to sell, they've got 20 million."

This would only make sense if Divx was installed on 90% of the computers on the internet. It's not, flash is.

So as an advertiser what would you do?

a. switch to Divx and reach an audience of only 200 million, get more money per click.
b. stick with flash/google and reach 90% of the computers on the internet. *

en.wikipedia.org/wiki/...


I believe if you switch to Divx all you are doing is giving yourself a higher risk of your advertisement not being seen.