Joe Public

Why Isn't McDonald's Targeting the Fish Crowd During Lent?

For what it's worth, MCD also currently has outdoor advertising for the filet-o-fish. There's one such billboard near my house on the interstate. There is no overt Lent theme, however. Maybe they feel that it is better (i.e., safer) not to include religious references in their marketing?

Bill Ackman's Investment Thesis: Wendy's

Locally, Wendy's mystifies me. A year or two ago, there was some major problem with the franchisee for the entire metro St. Louis area, and all Wendy's closed in a several county area. I don't know how many stores that was... maybe 50? They are still closed. It seems to me that it would be a priority for Wendy's to reopen in this major market, but nothing seems to be happening. Maybe that says something about Wendy's management, or maybe it doesn't. I don't know, but I thought it was worth mentioning.