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5 Potential Buyout Targets in Biotech - Barron's

Nova is right. Big Pharma is all about marketing. It began in the 70s when FDA approved patient package inserts and later went for direct to consumer advertising. Today, Pharmaceuticals ad budgets are the largest share of the advertising universe. The ethical drug industry died with the Vietnamese war and the most innovative companies are small biotechs. If they are bought by big pharma, they'll shrivel and die.