ktwalrus

Open Letter to Sirius XM Radio

Most of these recommendations have nothing to do with the Satellite Radio business. Make a competing iTunes? Come on. You would run this company into the ground if you implemented some of these suggestions.

If I were running this company, I would restructure the balance sheet by entering bankruptcy, abandon subscription pricing, move to have ALL radios have XM band, and generate revenue through advertising on the stations.

Basically, I would be trying to get XM added to every radio manufactured and sold in the US. Forget about doing deals with the auto companies, go directly to the radio manufacturers so they add XM to every AM/FM radio made.

As long as they hold to the subscription model, this concept will not reach enough people to make a go at it.