The End of the Line for the Busch Family [View article]
One would hope that InBev would be more responsible than Anheuser-Busch leadership in limiting its product development and marketing to youth, the AmBev has not always been a good player in Brazil. A-Bs product lines like Bicardi Silver and its new product Tilt should just be eliminated after InBev takes over -- and then the company could argue that it produces quality beer instead of training drinks for youth.
-
One would hope that InBev would be more responsible than Anheuser-Busch leadership in limiting its product development and marketing to youth, the AmBev has not always been a good player in Brazil. A-Bs product lines like Bicardi Silver and its new product Tilt should just be eliminated after InBev takes over -- and then the company could argue that it produces quality beer instead of training drinks for youth.
Jun 18 12:52 pm
|Rating:
0
0
All Comments by Bruce Livingston »The End of the Line for the Busch Family [View article]