Keep an eye on GM. The newly introduced 2010 Chevy Equinox ( only available for 1-2 weeks) is hotter than hot. The dealers can't keep them in stock. And a big player in that category is Ford Escape. Chevy is going to eat Ford's lunch and Ford is going to lose big in that profitable category. So watch that cash burn rate. It might be increasing sooner than one might think.
Ford and the New 'Profitability' [View article]