StrictNon-Conformist

Yahoo Goes Purple (And You Thought Microsoft's Ad Campaign Was Weird)

It's clearly a success: you're describing the marketing program as though you've actually used the site, and now you're doing viral marketing as a side-effect, and what's even better is you don't even recognize the fact that it has worked!

Yahoo! has just done subversive marketing and has snared you in its (inter)net! :D