fatwollit

Five Great Quality Companies: Are They Too Expensive?

Bellehumeur got it half right - Apple designs for consumers, not engineers. But the here's the difference: Crocs was cool and no longer is cool - it's a fashion item, nothing more needs be said; consumers don't buy Apple because Apple products are cool, consumers buy Apple because Apple products are easy to use and go wrong less often than their competitors. Sure, Apple is cool, but that's beside the point.