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    • Is Live Nation's Music Strategy Too Risky? [view article]
      Coming back to madonna on this deal, whatever the the sales of her last album may be. It is for her and for them still a good deal.
      Many people forget that next to her album sales or concerts, you have the merchandising. Many people think "well what is merchandising" can't be much money in there. But the deal she made with them is total control and partnership between her and them over the brand "madonna".
      The amount of money to be made just over the brand "madonna" is mindblowing. Like with britney spears, the money the paparazzi business made out of her just selling her pictures worldwide goes into the millions of dollars. Same with Madonna, plus she has like Rolling stones and U2 a vast and stabile fanbase that through the years is stabile or growing and never been in decline.
      What she also does is have 1 concert somewhere and when it sells out quick add another 1 or 2 or more. Where the sales are slow, she just does 1. With live nation she now also goes to countries where she has never been or hasn't been in years. Like for instance she does like always goes to europe and north america and now also will go to South america. 1 million tickets have been sold so far and counting. U2 the same story. I don't know much about Jay-z and the money in hip hop to be made when it comes to just 1 person.
      But from the moment i heard Madonna was going to do this, i got interested how a company would get their profit. She is 50 this year, but having looked into it. Especially her, because she is in pop, dominated by the next hot young thing and she being a woman and other bumps in the road for her. When it comes to Madonna in this stage of her career and it has been a long one. Their bet is solid. The money that that woman generates by just being Madonna goes beyond me. Don't get me wrong, i like Madonna. So no ill feelings or judgement. More power to her. I was just bewildered when i researched it a little bit, how much money their can be made by just having the name "Madonna" or "U2" or "Rolling Stones".
      But like i said, being in a different genre, i thought Madonna isn't that a good decision. But please researched it on the internet and you will find that if you put Madonna's different works together and Live nations will make profit of of her within 2 years.
      She allready, but it's a rumour, is making deals with several companies like phone companies and clothing companies and digital companies and other companies worldwide, plus special private concerts and so on and on.
      She has been in the top 5 best earnings list as far as i know 3 times out of these last 5 years and that is past the height of her career.
      You might think i am bias and making Madonna bigger than she is, but again having looked into it on the internet and magazines and other media.....i am just a simple person that discovered that being in popmusic, (thinking it's fast money, and then the new next best thing pops along to make money) when you have the endurance and just the name Madonna, the money comes sometimes slow and sometimes fast, but the money keeps on coming from al over the world. Even when it's slow, Malawi could house all the orphans instead of one.
      Please respond if anybody disagrees, would like to know what they found out on this matter.       Jun 22 09:07 PM
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