winindthedust

Amidst Market Turmoil, Apple Has Unique Opportunity

While others, such as Dell, HP, RIM, M$, continue to see pull backs in their profits, with losses do to the economy, Apple seems to be immune, with continued record revenues.

When discretionary spending tightens, consumers don't stop buying, they simply spend a little more time researching their purchases, to make the most prudent decision. People want their dollar to count for the most, and Apple, somehow, has earned a reputation for providing the most value for the dollar with their products. Don't believe me? The proof is in the numbers; Apple is the only one not taking a hit, compared to their competitors... Apple is and has been on the top of the list for brands on people's shopping list.

A another case and point: While Dell is selling factories, Apple is buying & building. While M$ spends a quarter billion on advertising, Apple spends the same cash on R&D. While HP is firing, Apple is hiring. While Rim's margins are tightening, Apple's margins have actually increased.

Steve said they would weather any economic downturn, buy investing in people and R & D. Seems his strategy is working. Now, think about this... if Apple continues to innovate, while competitors pull back into caves of inaction; who will be in the best position when the economy booms again? Apple is brilliant in taking advantage of an economic downturn, to actually step up the pace.

My advice, buy Apple, and lots of it, while its still undervalued by the market.