BurkPhoto

The Irrational Preoccupation with Apple's Guidance

I just love to read comments about Apple from folks who have no real understanding of the IT industry or the consumer electronics industry, or computing in general. Thanks, Andy, for NOT being one of those people. I've seen enough of their crap elsewhere this past week.

Apple is the real deal, folks. They are on a serious roll that started in 1998 when Steve Jobs came back to the company, kicked the Mac clone makers in their collective crotches, released OS 8, 8.1, 8.5, 8.6, and 9.x, while launching the iMac, the iPod, OS X, and the iTunes store. Add the iPhone and Intel-based computer systems, pro audio and video and photography apps, and consumer iApps (iMovie, iDVD, Garage Band, iWeb, iPhoto...) and you have the core of a healthy computer and telecommunications revolution.

The key/core feature of all of these things is INNOVATION. Apple puts their magic user-friendliness spin on everything they touch. For the most part, it works better than other solutions on the market, and those who try their wares become ardent evangelists if not happy users.

We haven't seen anything yet. OS X is about to get much faster, slicker, and more capable. The App Store for the phone is a huge and potentially game-changing development. MobileMe got a rocky start, but will recover (You would have supply chain and infrastructure issues, too, if you sold a million of anything in three days!)

I could go on, but you get the picture. There is serious cultural good and game-changing innovation to be had from this company. That can, will, and does translate into long-term profit potential. The stock will go up and down, but I can't see many reasons for it to go low in the near future, other than FUD generated from bozos who want it to dip so they can ride it up again.