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Steve Jobs' Shrinking Billions

This is an example of an article written to fill space to support a headline and draw people to the site. Apparently it worked. But if I read more such horse$hit here, I won't bother coming back.

Steve Jobs is not the be-all, end-all of Apple. He co-founded it, and he made the important decisions that saved it, but at 53, he has to be thinking of its future. With a net worth in the billions, it can't be about the money anymore, if it ever was. It has to be about the future.

Apple is among the most important companies in the electronics industry. It has the right to disappoint journalists and crybaby investors and consumers momentarily as it carefully forges forth along a new and more appropriate path. To quote its ad campaign from the late 1990s, "Think Different."

If you apply the conventional investor wisdom and speculative techniques to Apple, you will probably be disappointed. If you follow the history of this company carefully, and if you use its products and understand its users from their perspective, you will understand that Jobs and his team are doing the right thing.

Apple can reach the equivalent customer base of 100 MacWorlds a day with their stores, and even more on the Internet, and they reach those folks far more effectively than they can with a trade show keynote and booth! At the same time, look for more of their Town Hall Meetings to satisfy the needs of the press for "touchy feely" sessions.

Disclosure: I don't own any Apple stock, and I don't work for Apple or any of its dealers. (I've used its products extensively for 35 years.)