VMx

An iPhone With Satellite Radio - Gasp! Really?

A note to Sirius / XM - you need to do whatever possible to get your content into the iPhone, as formally and visibly as you possibly can. If the StarPlayer doesn't get you all the way there, find a better way. A solid partnership with Apple would be the single greatest injection of life into satellite radio, especially because I fear that soon the medium will start to feel old and no one will be actively looking for it. If you can bundle your service with the iPhone, and negotiate official support from Apple (rather than this StarPlayer option of "find it yourself"), it would be huge. It's a no-brainer for someone already signing up for the phone service and paying a premium for the iPhone itself to add Sirius XM service to the package. That's a gigantic new market. And, it would give satellite radio back the fresh, edgy vibe that I'm worried it's quickly losing. No one who already owns an iPhone is going to want a stiletto to carry around separately. And there are millions and millions of them out there. The service needs to be integrated. And if there's a problem with the internet service not carrying all the channels, then change the internet service. It's the best possible option right now. Please... make it happen! Do it now!