willybob

Sirius Retail Sales Questions Left Unanswered

I look at this as all good news! It's confirmation that new products will be out soon and at the same time current products are also still being aggressively marketed. Sounds all good to me!

Sirius Retail Sales Questions Left Unanswered

I look at that all as good news! It's confirmation that new products will be out soon and that the old ones are also stil being aggressively marketed. Sounds all good to me.

Sirius/XM: Non-Commercial Programming - A Matter of National Security

Correction: I should have said "urban TV or radio doesn't reach areas far distant from cities and towns.."

Sirius/XM: Non-Commercial Programming - A Matter of National Security

I can't think of any other media that reaches 100% of the nation in a moving vehicle. Certainly satellite TV doesn't reach moving vehicles, and urban TV or radio doesn't reach urban and non-urban areas far distant from cities and towns. Satellite radio is a single point source for unifying data in the event of such an emergency, as you point out.

Your idea is a great one.

Sirius Satellite Radio is Seriously Undervalued

People also don't understand how a merger in this case provides more choices for the consumer. There is a lot of channel duplication between the services (each has Fox, each has a number of CNN services, all the same ones, etc.) They each also have a specific number of programming spots to fill. Upon a merger, they'd still have the same number of spots to fill in the combined service, but they'd certainly get rid of the duplicate channels, providing space for more choices with new programming. People don't seem to understand that.

Sirius Satellite Radio is Seriously Undervalued

Muley101, yes you have hit on the fact that the satellite radio infrastructure is the only means by which broadcasts can be received by 100% of the country in a moving vehicle. Like you say there are a lot of defense implications with that, and the US Senate uses XM's hard drives as backup for their emails and other correspondence. They've been doing this for several years.

Sirius Satellite Radio is Seriously Undervalued

Satellite radio IS undervalued. They are also in a unique position to develop teen listening for the future. Terrestrial radio can't go near teens. Having only one station for which they sell advertising, doing so would upset their ratings demographics making it more difficult to sell advertising to adults.

Satellite radio is much different. They have many stations that are all subscriber-supported, and everyone buys the whole spectrum. Getting more teens to listen simply increases revenue, without any age discrimination that besets terrestrial broadcasters who have to shun teens.

So, need teens? No problem! Just take one or two (or more) channels and go hot and heavy after them with (to them) awesome national promotions tied to their schools, their relationships, favorite computer games or anything else they are impassioned about. Teens are really easy to get, you can get them fast, and you can be sure that they'd be subscribers if they were impassioned about what they were doing and hearing. In that way, they are no different than they've ever been. And their subscriber money is as good as mom and dad's (it's probably mom and dad's money anyway).

Contests that award the top high school in the nation weekend concerts from top national acts for a month (comped, of course), or noon-hour video game arcades for a month, or anything else that would stoke their energies, maybe via the old "School Spirit" contest, for example, or the wackiest stunt that got Sirius promoted on their local TV news would really get them up. I have family members in high school right now, and nothing's changed..they still are driven to "be true to their school and their girls", as the old song says.

Sirius is not only undervalued, but it is in a UNIQUE position to attract the young audience to lock up the future. Without getting these teens, where is the future?