offtheobt

Online Sales: Poking Holes in the Long Tail Theory

The local used bookstore is normally successful with obscure items only if it has a browser base big enough to sell them. It is now possible using the internet. Instead of selling only within a small radius, you have everyone in the whole wide world who has a computer as a possible customer. The commonplace "best sellers" are difficult to sell profitably because everyone else has them, and price-cutting is rampant. The obscure has little competition, and therefore more profit potential.