tyneham

Private Equity Should Take Yahoo Private With a $35B Offer

Why would private equity waste US $35 billion plus to save a Titanic which may sink evem deeper? As a vertran head-hunter and management consultant, I have seen credible business plans to say that $35bn private equity would help finance and create several comparable Yahoos, Googles and other top 100 global brands in a few years.

114 Yahoo Executives gone since January 2007, and counting... The question is, do the out going or former directors have the guts to expose Yahoo and/or Google in a way that would help stop defrauding online advertisers every day?

Internet click fraud is underestimated by web-traffic auditors. The fraud is deceptively downplayed by major financial beneficiaries and their small time accomplices or affiliates. Big or not, no online advertiser is immune from growing the fraud. There is mounting unease and concerns over the fraud on all websites that have affiliate programs. These serious, legal issues are not being addressed by the law makers in most countries.

By some logical estimates, click fraud could be over sixty percent. However, even one percent of $90 billion of global 2008-2009 Internet ad spend is too high, mainly because advertisers, big or small, are still deceived, overcharged by millions and thus defrauded every day.

Read how, for example, "Yahoo protects online fraudsters, locks out legal ethical experts," web links here tyneham.wordpress.com , del.icio.us/tyneham?se... where some cases are cited, www.networkworld.com/c... , tyneham.blogspot.com , tyneham.newsvine.com