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Scary Drop in Velocity of Money: Is Deflation Knocking?

Deflation – prices down, Inflation – prices up?

Top post, Michael Clark writes: “If the price of oil is going up and people are driving less and not buying oil, how can oil keep going up.” His answer is: “Manipulation”.

No wise guy here, but is this general wisdom correct? I do not think so. Prices – or better costing and pricing – of consumer goods can take on a life of their own, not necessarily linked with inflation/deflation (of money supply, debt, credit creation).

Sure, if less buyers are showing up at my gas station, I may try to keep on selling the same quantity of oil by lowering the price. But so does my buddy across the road. At some point, though, we are both unable to cover our fixed cost and stop the ruinous competition and actually increase prices to try to restore our margin in order to pay our bills – based on less oil sold.

All the way upstream, the same may happen: transport cost, storage, refining, repairs and maintenance cost must be distributed over – or covered by – a smaller cake of oil sold, hence cost per unit sold go up and prices may be adjusted – up.

When times are tough and governments are lacking money, it is also know that they increase taxes, royalties. So my cost go up even though I sell less oil.

And lets not forget: Cost may increase, irrespective of the quantity of oil sold, due to ever increasing environmental, safety, health concerns and related laws and regulations.

The same can affect a multitude of everyday products, construction, manufacturing, services. Hence the consumer sees prices going up although more foreclosed houses are lining his street and jobs are lost at a fast clip. He lives inflation during depressing, deflationary times.

Have a good day