Don't believe it. I have held Starbucks through the 2008 debacle and despite the fact that they are cheap, they are going to start losing more and more ground as a flight to discount continues. As the economy declines, less and less people want to buy a $5 cup of joe when McDonalds makes a great cup for a buck. This one wont turn around in a day, though three years is more than possible with Schultz at the helm.
Be prepared for a long struggle for 20-30% upside in the face of $10 short-term price targets.
Starbucks Gets Re-Caffeinated - Barron's [View article]
Be prepared for a long struggle for 20-30% upside in the face of $10 short-term price targets.