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  • Will Today's Music Fans Buy What Nokia Is Selling? [View article]
    I don't know what is the case in the more developed countries, but I have here a market research done by Coca Cola's Fanta brand about the youth attitude towards the music consumption in Hungary (Fanta Trend Report).
    It says that 93% of the youth consumes music through MP3, and only 52% via CD's. Again, note that Hungary is less developed than WE or US! This for me would mean, that the MP3 rate would be even higher in those regions. This also means, that today's does not need the CD burning capability. They will use the digitized music only, and skip the CD. What Nokia needs is to have more and more consumer electronic companies to build a hardware ecosystem around its phones (receivers, docking stations, etc. compatible with the phone music playing capabilities) like Apple did it around its iTunes-iPod portfolio.
    Jul 02 07:12 am |Rating: 0 0
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